IT_MOVED

It Moved started as a place to put the things that make you pause— the meme that hits too close, the pun that lands just right, the phrase that feels like it was written for your brain. There’s no grand origin story. Just a simple idea: If it makes you laugh, sigh, or say “wait—that’s me,” it belongs here. Everything in the store is designed to live with you— on your couch, your desk, your coffee break, your everyday. Not as decor. Not as noise. But as a quiet nod to the way you see the world.